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Saturday, May 26, 2012

"Brave" merchandise for sale at the Magic Kingdom

Next to the Meet Merida location (adjacent to the castle, in the former home of Rapunzel) is a merchandise cart full of stuff for sale. The movie isn't out yet, but the stuff is here. And we saw at least one little girl tricked out with a Merida dress and a stuffed animal. Never underestimate the power of the Disney brand!




Is it my imagination, or is the $64 Merida dress pretty similar to the Slytherin colors from the Harry Potter universe?

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Kevin Yee is the author of numerous independent Disney books, including the popular Walt Disney World Earbook series and Walt Disney World Hidden History.