Saturday, May 26, 2012

"Brave" merchandise for sale at the Magic Kingdom

Next to the Meet Merida location (adjacent to the castle, in the former home of Rapunzel) is a merchandise cart full of stuff for sale. The movie isn't out yet, but the stuff is here. And we saw at least one little girl tricked out with a Merida dress and a stuffed animal. Never underestimate the power of the Disney brand!

Is it my imagination, or is the $64 Merida dress pretty similar to the Slytherin colors from the Harry Potter universe?

Kevin Yee is the author of numerous independent Disney books, including the popular Walt Disney World Earbook series and Walt Disney World Hidden History.