SeaWorld
Orlando® embarks
on epic voyage
New
app and experiential marketing tour launch
Orlando, FL
(January 18, 2013) –- SeaWorld
Orlando kicks off its “Epic Voyage” campaign in New York City to launch
Antarctica: Empire of the Penguin, the park’s all-new, largest-ever attraction
opening this spring. The campaign includes stops in seven cities and a new
mobile app, both designed to give families a sneak peek into the new
attraction’s thrilling and chilling adventure in ways as amazing as the
continent itself.
SeaWorld
Orlando’s new attraction, Antarctica: Empire of the Penguin will transport
families into a rarely seen, icy world. They’ll feel the majestic grandeur of
the South Pole and see it through the penguins’ eyes on an exhilarating,
first-of-its-kind family ride. They’ll explore a massive penguin colony in an
expanse that envelops them in cool extremes, both above and below the penguins’
icy world. It’s a must-see, one-of-a-kind theme park experience only at
SeaWorld in Orlando.
In select
cities, SeaWorld’s “Epic Voyage” takes over malls and consumer travel shows with
a unique family experience filled with a massive ice dome, interactive virtual
reality, shareable photo opportunities, chances to win incredible prizes by
playing Antarctica-themed games, and, of course, live penguins. Coca-Cola
Freestyle machines will also be part of the experience on site to quench the
thirst of attendees with complimentary, refreshing drinks.
SeaWorld
street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes
and Sonata Hybrids as they mingle with the locals at various hot spots, commuter
stations and key landmarks. The street team will test the locals with trivia,
hand out prizes and allow them to escape to Antarctica through the augmented
reality videos that can be shared with family and friends.
While
the “Epic Voyage” tour takes over a few key cities, SeaWorld’s made sure
everyone can follow the freeze. An all-new mobile app allows
fans the world over to put themselves in the action … plus interactive elements
to share with friends. From behind-the-scenes teaser videos and tour details to
penguin fun facts and trivia, consumers can immerse themselves virtually into
Antarctica through augmented reality and also enter the Family Voyage
Sweepstakes. The app -- SeaWorld’s Antarctica -- is available for download today
on iPhone/iPad and is coming soon for Android devices.
"Since
Antarctica: Empire of the Penguin was announced in November 2011, we’ve been
planning and looking forward to bringing a glimpse of the attraction to these
key markets to connect with our fans and let them feel the chill,” said Vice
President of Marketing & Sales for SeaWorld Parks & Resorts Orlando Toni
Caracciolo.
Anyone can
enter to win the trip of a lifetime with the Family
Voyage Sweepstakes. Two lucky
families will receive a 4-day, 3-night journey to SeaWorld Orlando to be one of
the first to experience Antarctica: Empire of the Penguin. This amazing vacation
for four includes roundtrip airfare provided by Southwest Airlines, hotel
accommodations, tickets to SeaWorld and Aquatica in Orlando, Quick Queue passes
to SeaWorld, Antarctica gift bags, and All-day Dining at SeaWorld. 18 Weekly
First Prize Winners will receive four admissions to SeaWorld Orlando valid for
use in 2013 to experience Antarctica first hand.
For more
information about the Epic
Voyage, visit
SeaWorldOrlando.com/Antarctica, where
you’re able to watch videos, sign up for emails, learn about penguins and
Antarctica, enter the Family Voyage sweepstakes, and find the best vacation
values to start planning your next voyage to SeaWorld
Orlando.
The Epic
Voyage schedule:
|
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BOSTON
|
PHILADELPHIA
|
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Boston Globe
Travel Show
|
King of
Prussia MallFebruary
23-24
|
|
Seaport World
Trade Center
|
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February
8-10
|
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|
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WASHINGTON
D.C.
|
JACKSONVILLE
|
|
Washington,
D.C. Travel & Adventure Show
|
The Avenues
Mall
|
|
March
9-10
|
March
23-24
|
|
|
|
|
ATLANTA
|
|
|
April dates
TBD
|
|
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MIAMI
|
MIAMI
|
|
Miami Dolphins
Fin Fest 2013
|
Aventura
Mall
|
|
Saturday,
April 27
|
May
4-5
|
---
Kevin Yee is the author of numerous independent Disney books, including the popular Walt Disney World Earbook series and Walt Disney World Hidden History.
