Attributed to Adrian Jones, General Manager - LEGOLAND Florida
“This development is a major game-changer for Florida. An improved visa process helps us roll out the welcome mat to our friends in Brazil and will result in record numbers of young families visiting Florida.
Cost and convenience historically are two of the biggest barriers in travel. By addressing the hassle factor and making the visa process less onerous, we’ve just substantially improved our chance of attracting additional guests.
As a brand new theme park that caters to young families this is of course very welcome news for LEGOLAND Florida. The Brazilians’ affection for America, love of theme parks and their affinity for the LEGO brand present the perfect opportunity for us in that market.
The fact that we’re already seeing large numbers from Latin America combined with today’s announcement is pushing us to seek out more Portuguese- and Spanish-speaking model citizens to better accommodate our guests from across this region.”
