Merlin Entertainment, the owner of Madame Tussauds and the London Eye Ferris wheel, wants to bring both attractions to I-Drive in Orlando. Merlin's already coming to Central Florida - they own the upcoming Legoland. And, wouldn't you know it, parent of Merlin (Blackstone) has large stakes in both Universal Studios and Busch Gardens/SeaWorld, too. Looks like Mickey has a real competitor in town. And the pressure is only now starting to ramp up.
http://articles.orlandosentinel.com/2011-03-02/business/os-merlin-announcement-orlando-20110302_1_smaller-attractions-observation-wheel-madame-tussauds